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Made In Holyoke is a Holyoke based company centered in the heart of Western Massachusetts. At its core MIH is a local movement that brings positivity and connectedness to youth and young adults. Inspiring them to follow their dreams and forge their own path to success. Made In Holyoke is about being proud of the city that you grew up and being proud of how that city helped you grow, struggles and all. With a mix of music and fashion, Artist and Entrepreneur Justin Chavez a.k.a Extraordinaiire has taken his love for his city and created Made In Holyoke.

Our goal for this website was to create destination to showcase music and fashion. We went for a darker theme as an ode to the video style that the Extraordinaiire often uses. Taking design direction from one of his video appropriately named Yoke Boy ( a play on the word Holyoke).