Your website,
built like a product line.
Our strong team designs, builds, secures and maintains websites for companies across the globe. Made with love in New Hampshire, every site is meticulously planned, assembled, checked, shipped, and kept running. Pick your entry point and we’ll route you.
First, we scan what you’ve got.
Every existing site starts on the inspection belt. A free audit tells you what’s slow, what’s exposed, and what search engines and AI assistants can’t read. No sales pitch attached.
- Speed and Core Web Vitals on mobile and desktop
- Security posture: outdated plugins, exposed logins, missing headers, SSL
- SEO and AEO readiness: crawlability, schema, how AI answer engines see you
- Backups and recovery: can the site be restored tomorrow morning?
- A written scorecard with the fixes ranked by impact
Typical turnaround: two business days from the URL.
Keep the line running.
A site is never finished. Plugins update, content goes stale, forms quietly break. Maintenance means a human on your site every cycle, with a backup point taken before anything changes.
- WordPress core, theme and plugin updates, staged and tested before release
- Content changes: pages, images, seasonal promotions, careers, forms
- Google Cloud hosting tuned for your site, with uptime monitoring
- Backups before every major release and on a schedule
- License stewardship: your theme, plugins and domain stay owned by you
Also HubSpot CMS, Squarespace, Wix, Shopify and static sites, or a move off them.
Locked down, watched constantly.
Most small-business sites get compromised through something dull: an abandoned plugin, a shared password, a form with no rate limit. We harden the site, then keep watching it.
- Hardening: login protection, 2FA, file permissions, security headers, WAF
- Monitoring: malware scanning, uptime, file-change and login alerts
- Patching of core, plugins and themes on a schedule, not when it’s convenient
- Malware cleanup and recovery for sites that are already hurting
- Off-site backups you can actually restore from
Security monitoring comes with the hosting add-on on any Pulse tier, from $40 per cycle.
Found by search engines. Cited by answer engines.
Search results now include AI answers, and those answers pull from sites that are structured to be understood. We do the technical SEO work that still matters and the AEO work that is new.
- Technical SEO: crawl fixes, speed, internal linking, sitemaps, redirects
- Schema and structured data for services, locations, FAQs, products, people
- AEO content structure: direct answers, entity pages, citations AI models pick up
- Local: Google Business Profile, NAP consistency, reviews
- Reporting on rankings, AI citations and the leads they produce
Your site, wired into HubSpot and your business.
A form that emails someone is not a system. We connect your website to the CRM and tools you run on, so every lead, order and request ends up where the work happens. HubSpot is where we do most of it.
- HubSpot: forms, chat, meetings, lead scoring, attribution and Content Hub sites
- Salesforce web-to-lead, Experience Cloud portals and routing
- E-commerce order and inventory sync, customer records, receipts
- Analytics: GA4, tag management, conversion events that match your pipeline
- Custom APIs and middleware when off-the-shelf connectors run out
Fifteen minutes to start.
The easiest step on the line. Reach out by phone or the form and you’ll get a calendar link for a 15-minute call. We figure out whether AssemblyLyne is the right fit, then send the questionnaire.
- 15-minute fit call, no prep needed
- Website questionnaire: goals, audience, must-have features, examples you like
- Discovery call to walk the questionnaire and settle the feature list
- A fixed quote in hours, so you know the number before we start
The blueprint comes first.
We start with the sitemap, the framework of the site. It maps every page, what goes on it, and which forms, plugins and integrations each page needs before a pixel is drawn.
- Sitemap and page inventory
- Content map: what you’ll write, what we’ll write, what we’ll port
- Feature list: forms, booking, e-commerce, portals, HubSpot connections
- SEO and AEO plan baked into the structure, not bolted on later
A look that fits your audience.
Design establishes the look and feel of your site. It has to resonate with the people you sell to, and it has to strengthen the brand you already have, from logo to color to voice.
- Mood and direction from your brand, your competitors and your customers
- Clickable prototype you review and mark up before anything is built
- Mobile first, since that’s where most of your visitors are
- Accessibility and readability checked at the design stage
Now the site takes shape.
We take everything from the design stage and build the actual site, starting with the home page and building out the shells of the rest. Content, imagery and copy go into place as they arrive.
- WordPress or HubSpot Content Hub, on a theme you own and can edit yourself
- Security hardening and SEO/AEO structure built in from the first commit
- Forms, booking, e-commerce and HubSpot connections wired and tested
- Staging site so you can watch it come together
- Cross-browser and device QA before anyone else sees it
Go live. Then keep going.
Launch day is when your site becomes visible to the public. Virtual high fives are in order. Then the real work begins: keeping it current, fast and secure, which is what the Pulse tiers are for.
- DNS, SSL, redirects and analytics handled by us
- Training so your team can make changes on the fly
- Search Console and Business Profile submitted and verified
- 30 days of post-launch fixes included on every build
Pricing that moves the way you do.
Ongoing work runs on Pulse: a bi-weekly subscription, drafted automatically, in the same rhythm as payroll. Hours flex with demand. Bank when it’s quiet, borrow when it’s busy, move up a tier any time. New builds are quoted in hours at the same rate, so there’s one number to understand.
- Core, theme and plugin updates, staged first
- Content edits, forms and small fixes each cycle
- Backup point before every release
- Named project lead, weekly status
- Everything in Tune-Up
- New pages, landing pages, promotions
- Monthly SEO/AEO tune and citation report
- HubSpot form and integration upkeep
- Everything in Shift
- Ongoing SEO/AEO program
- Feature builds and redesign work
- Strategy sessions, in person where it counts
Billed by ACH autopay 15 days before each cycle, no invoices; card payments carry a processing surcharge. Every new retainer starts with a 60-day burn-in period you can walk away from without cause. Move up a tier any time, effective the next cycle. On-demand work outside a retainer is billed at the full rate in 15-minute blocks.
- WordPress, mobile-first, on a theme you own
- SEO foundations and schema
- Contact form to your inbox or HubSpot
- Launch, training, 30 days of fixes
- Custom design system and prototype
- AEO-ready content structure and entity pages
- HubSpot forms, chat, meetings and attribution
- Booking, careers, galleries, blog
- E-commerce, portals or membership
- Custom integrations and middleware
- Multi-location or multi-language
- Migration from another platform
Estimates are valid for two weeks from the date sent. Rescue projects (a hacked, broken or abandoned site) are scoped after the free inspection.
Got 15 minutes? That’s all it takes.
Tell us about the site you have or the one you need. You’ll get a calendar link back for a 15-minute fit call, and an inspection report if you gave us a URL.
What is AEO, and why does your site need it now?
Answer Engine Optimization is the work of making your website the source an AI assistant cites when someone asks a question you should be the answer to. ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews don’t show ten blue links. They give one answer, and they name where it came from. AEO is how you get named.
SEO got you ranked. AEO gets you quoted.
Optimizes pages to rank in a list of results. Wins on keywords, backlinks, speed and crawlability. Success is a position on a page.
Optimizes content to be understood, trusted and cited by language models. Wins on clear direct answers, structured data, entity clarity and consistency across the web. Success is your name inside the answer.
The two are not in conflict. Technical SEO is still the foundation, because an AI crawler that can’t read your site can’t cite it. AEO is the layer on top that turns readable into quotable.
What we do with it
Every service page opens with the plain answer to the question a buyer would actually ask, followed by the proof. Models lift that opening; people read it too.
Organization, Service, FAQ, Person, LocalBusiness and Product schema, written so machines know exactly who you are, where you are, and what you sell.
Your name, address, services and descriptions matched across your site, Google Business Profile, directories and social profiles, because models cross-check.
Robots rules, sitemaps and page structure checked for the AI crawlers, not just Googlebot, with a decision on which ones you want in.
Real questions from your sales calls and support inbox, answered in full on pages built to be retrieved.
We monitor which answers name you, which name your competitors, and report on the prompts that matter to your pipeline.
How an AEO engagement runs
- Inspection: we ask the answer engines the questions your customers ask and record who gets cited today.
- Foundation: technical SEO fixes, schema, crawler access, consistency across profiles.
- Answer content: rewrite the top service pages answer-first, build the question pages, publish the proof.
- Measure and repeat: monthly citation report inside your Pulse cycle, with the next set of questions queued.
Questions we get about AEO
Is AEO just SEO with a new name?
No. SEO targets ranking algorithms. AEO targets language models that summarize and cite. They share a foundation, but the content work, the structured data and the way you measure success are different.
How long before we see AI citations?
Technical fixes and schema show up in weeks. Consistent citations for competitive questions usually take a few months of answer content and monitoring, which is why we run it inside a Pulse cycle rather than as a one-off project.
Do we need a new website for this?
Usually not. Most AEO work happens on the site you have. If the site can’t be edited safely or is too slow for crawlers, the inspection will say so before we recommend anything bigger.
Can you do this on HubSpot Content Hub?
Yes, and it’s one of our favorite places to do it, because the content, forms and reporting all live in one system.
Made in New England. Shipped worldwide.
AssemblyLyne is a ten-person team and growing, headquartered in New Hampshire with teammates working across New England and clients across the United States and around the globe. We’re the web company inside the CRMD family, which means every site we build comes with a CRM practice behind it.
Our commitment to New England
We started in New Hampshire and we’re staying here. Our headquarters is in the Granite State and our team lives and works across New England, from the Seacoast to Boston to northern Vermont. We hire here first, and we build for the businesses that keep the region running: contractors, manufacturers, care providers, professional firms, seasonal and hospitality businesses that need a site that works as hard as they do.
That commitment is practical, not sentimental. New England clients get someone who will drive over, sit in the office, and look at the site with you. We show up for local business groups, we mentor, and through the CRMD family’s 1:1:1 pledge we give one percent of profits, services and time to charitable causes, starting close to home.
- Hire local first: designers, developers and project leads based in New Hampshire, Massachusetts, Maine, Vermont, Connecticut and Rhode Island.
- In person where it counts: discovery, launch and training on site across the Seacoast, Manchester, Boston and the North Shore, southern Maine, and anywhere in New England a day trip reaches.
- Local search done properly: Google Business Profile, regional directories and schema for every location you serve.
- Priced for New England businesses: the Pulse model was built so a growing company can afford a real web team without a big-agency retainer.
Global reach
Building in New England has never limited where we work. We run sites for companies across North America, Europe and beyond, in the time zones they operate in, with hosting located where their customers are. The tools we build on are global by design: WordPress, HubSpot, Google Cloud, Salesforce.
How we work
A named project lead who knows your site, your CRM and your calendar. The rest of the team is behind them.
Weekly status, hours you can see, a staging site you can visit. No surprises at the end of a cycle.
Your domain, your theme, your plugins, your data. If you ever leave, you take the keys.
